Shivranjani and surrounding area (Keshavbaugh, Jodhpur) has emerged as a Jewellers' hub of West Ahmedabad as there are almost all major Jeweller Brands and Showrooms available on this are and still there is a lot of demand in the same segment.

The area is home to a variety of jewellers, ranging from small family-run businesses to large corporate chains. These jewellers offer a wide range of jewelry, from traditional gold and diamond pieces to contemporary designs that cater to the changing tastes of modern customers.

It is considered as a gold and diamond jewellery trading hub of Gujarat catering central, north, east and west Gujarat. 

This market has a boom before marriage and festival seasons and people flood this market for purchasing gold and diamond jewellery, which is well supported with garments and fashion accessories showrooms and shops. 

To make it more convenient for the NRIs and NRGs travelling to the city during wedding and festival season, many nationalized and private sector banks have opened up their branches in the area which supports more and more buying of jewellery and garments. 

Excellent connectivity to CG Road and Old Soni Bazaar (Manek Chowk) in the walled city has forced many old players of Ahmedabad jewellery market to open up a shop here in the newly developing area.

Thus, this area is and will be a potential hub of gold and diamond jewellery business of Ahmedabad in the coming days, the business and area both will get the boost.

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